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Beginner’s Guidelines For Beginning An Online House Company



Constructing a household net business enterprise can be pleasurable, as perfectly as the profitable way to sell out one’s time. Some persons may be a minor anxious at the thought of building a property web business, specifically if they do not contemplate themselves world-wide-web savvy.

However, making a dwelling net organization does not need to be hard. With a minimal bit of enthusiasm, the perseverance to study, and the persistence to go on, pretty much everyone could develop a residence internet business enterprise to be very pleased.

In this article are a couple common perception ideas for individuals who could be a minor cautious of constructing a dwelling net business enterprise. It goes without expressing that constructing a dwelling net business enterprise implies you will require a trustworthy computer. You will also want to make confident you have a higher velocity online link, as this will be the most efficient way of developing an online house enterprise.

When making a home internet enterprise, one matter you will want to do in the early phases is register for you have URL tackle. Genuinely the simple initial phase in making a property world-wide-web enterprise. The cost of this is extremely minimal, and of course, it is incredibly vital to construct a household world-wide-web enterprise.

Then, you will want to either make your true website. To set up a very expert glance with your web page when creating a property web small business, you may want to retain the services of another person to design the site for you.

Nonetheless, if you are making a home net small business with pretty tiny start-up money, it is unquestionably still doable to attain this intention without having needing to expend a good deal of money.

There are numerous tutorials and websites accessible which permit you to create a world-wide-web existence. When constructing a property World Wide Web business, devoid of needing in-depth know-how of World Wide Web layout and progress, HTML code, etc.

Nevertheless, it possibly would not harm to study all that you can, because understanding in this place may demonstrate handy at any phase in creating a household online business.

After your web-site is up and functioning to your satisfaction, the next point you will want to do when making a property World Wide Web organization is discover methods to push website traffic to your internet site.

The only place, the best way to make sales or find clientele is to get men and women to your website. When making a property internet business enterprise, some folks may well be concerned with the prices of advertising.

However, there are quite a few cheap techniques to publicize when constructing a residence World Wide Web company, and a minor creativity pointed in the proper route can assistance a good deal in this area. The essential to effective marketing and advertising when constructing a home net enterprise depends largely on a strategy. Decide who your focus on audience is, and then locate the greatest locations to advertise to these varieties of individuals.


When setting up a property world-wide-web company, one point you will want to do is make certain the techniques you use for directing site visitors to your internet site are legal.

Of system, after individuals start to cease by your site, your household internet company will be nicely on its way to being firmly recognized. You will want to continue marketing, as effectively as establishing your purchase base, of course.

As you get the job done at creating a household web organization. It is vital to don’t forget that ongoing understanding, method, devotion and a favorable perspective can constantly propel your business enterprise task to new degrees.

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The South African economy continues to strengthen. Gross domestic product (GDP) grew by 3.7% in 2004, with growth in the third quarter of 2004 the most rapid period of expansion since 1996. For the first time in almost a decade, the market consensus for economic growth in 2005 is above 4%. Real economic growth is expected to accelerate to 4.3% in 2005 and to average to 4.2% a year over the next three years.With business and consumer confidence at historic highs, investment rising strongly and employment increasing, the South African economy has firmly entered a higher growth trajectory.


Real value added in the construction sector increased at an annual rate of 6.3% during 2004. The favourable business environment is expected to continue thoughout 2005. New residential developments resulted in a rise in demand for new retail

outlets and office space for financial and other business services. The growing retail market also increased the demand for warehouses and distribution centres.Government has introduced an urban renewal tax incentive to encourage refurbishment and new construction in the inner cities of seven major urban areas in the country. This incentive, which compliments Government’s housing policy, is expected to stimulate the property sector of the inner cities, create more jobs and reduce transportation costs for people who live and work there.

Although building costs have risen substantially due to supply constraints, the favourable business conditions over the past two years are expected to continue. Government’s planned economic infrastructure projects and the infrastructure needs for the 2010 soccer world cup will support construction sector growth in the medium term.

* Budget Review 2005, National Treasury, Republic of South Africa, Feb 2005


The Stellenbosch-based Bureau for Economic Research (BER) reported in its Q1/2005 survey on the building industry that tender prices are rising above-inflation percentages.The annual rate of increase was 14.1% in the second quarter of 2004, 12% in the third quarter and 13.5% in the fourth. The BER stated that this is a clear indication that building contractors are widening their profit margins during the current building revival.

Building activity in the residential sector remains very positive and building conditions in the non-residential sector have shown a substantial improvement. Business confidence in the industry has reached levels last seen during the economic upswing of 1978/81.

According to National Treasury data, most sectors of the economy grew strongly during 2004, with the fastest growth recorded in the retail, construction, financial services, transport and communication sectors.

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EXHIBITOR PROFILE: Plant hire & equipment, granite and marble, affordable housing products, civil engineering equipment, reinforcing, bricks, cement, concrete etc, plumbing & sanitary, doors, roofing & cladding, insulation, paving, paint, bathrooms, kitchens, accessories, scaffolding, windows, glass, blinds, landscaping, fixings & fastenings, computer software,
security management, lighting, electrical fittings, interior fittings, tiles, flooring.
VISITOR PROFILE: Architects, Buyers, Building Contractors & sub-contractors, Building Inspectors, Builders’ Merchants, Building Supervisors, Civil Engineers, Consulting Engineers,
Contractors, Draughtsmen, Electrical Engineers, Fire/Security Accountants, Foremen/Artisans, Government Officials, Interior Designers, Land Surveyors, Landscape Architects/Designers, Non Government Organisations (NGO’s), Painters, Plumbers, Property Developers, Quantity Surveyors, Specifiers, Town Planners.
Package includes: Space; Shell Scheme; Company name on Fascia; D B Board; 1 x 1,5m Double Fluorescent Light; Carpeting; Stand Cleaning; listing in The Star Newspaper.)
Package compulsory for all stands 20m² and under in size.


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Planned Events

Planned events during the show include:

  • Building/Plumbing Forum – visitors will be able to attend a variety of technical talks on topics affecting the building and building services industry presented by the industry
  • Scale Building – a definitive presentation
  • Institute of Building and Drainage Control of SA – informative morning workshop
  • Sustainable Energy Conference – in conjunction with SEESA
  • Skills Showcasing – part of the National Competition for plumbing, bricklaying, plastering, etc as lead up to the International competition in 2007

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International News


World Cup 2010 attracts Brazilian Ceramic Tiles Companies. Manufacturers of ceramic present new lines in South Africa


Brazil is one of the main players in worldwide ceramic coverings market. Besides it is the fourth biggest producer and exporter, the country is also the second largest consumer market in the world.

In 2005, Brazil exported 376 million in ceramic tiles to 136 countries, to all continents. From this total amount USD 19.58 million (5,21%) were designated to the South-African market, since it is the second largest buyer of Brazilian products.

Anfacer – Brazilian Association of Ceramic Tile Manufacturers, which represents the principal companies in the sector, considers there are large opportunities for business in South African market and also trust on and expressive growth in construction, motivated by the 2010 World Cup.

According to Mr Lauro Andrade Filho, Anfacer’s Director, “during the past five years, the Brazilian Sales to South Africa have doubled and we estimate a expansion of 50% in the next 3 years. In addition to this, South Africa is the entrance gate to dozens of countries in the African continent”.

Aware of the importance of South Africa several Brazilian entrepreneurs will take part in the main South African Construction Trade Show, Interbuild Africa, which will take place in Johannesburg from the 26th to the 29th July. The Brazilian Pavilion is supported by APEX – Brazilian Trade and Investment Promotion Agency.

Largest trade show for covering materials in Latin America
Anfacer will also promote in Africa the 5th edition of Revestir Trade Show (www.exporevestir.com.br) , the biggest Latin-American event in covering solutions, which will happen from March 13th to 16th, 2007, at Sao Paulo, Brazil. Along with Revestir it will be held the 5th International Forum of Architecture and Construction and the 2nd edition of the Kitchen and Bath international show, an event specializing in kitchen and bath materials.

Further Information

Anfacer – Brazilian Association of Ceramic Tiles Manufacturers

Our booth at Interbuild Africa – J12



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Press Release


Media Releases


Scroll down for show media releases and exhibitor media releases for:

The Star Interbuild Africa 2006

Plumbdrain Africa 2006

Aircon-Vent Africa 2006

Woodpro Africa 2006


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As a member of the prestigious Montgomery Group, Specialised Exhibitions is recognised locally and internationally as an organiser of innovative, inspiring and highly effective exhibitions.Backed by 38 years of experience in South Africa and international support, Specialised Exhibitions has led the exhibition industry on the African continent by staging world class events. Its exhibitions meet the needs of the industries it serves, and provides value-added opportunities for exhibitors and visitors alike.

Specialised Exhibitions offers a fully comprehensive on-site exhibitor service which includes:
• customised packages • walk-on packages • shell scheme • water and electrical installation • compressed air • carpeting • plants • furniture hire • telephone and fax hire • audio and visual hire • security • forwarding and handling • unpacking and positioning of exhibits • budget analysis figures • staff training • travel and accommodation packages • press lounge • restaurant and exhibitor catering exhibitor briefing and updates • comprehensive exhibitor catalogue


The Expo Centre at Nasrec in Johannesburg will once again host this mammoth exhibition.The venue has proved to be ideal as it is selfcontained and boasts restaurants, conference facilities, entertainment areas and secure parking. Nasrec is conveniently situated close to highways and airports, and is just 15 minutes away from Johannesburg, the business capital and economic powerhouse of South Africa.


Conferences dealing with topics which are relevant to building and construction and allied industries will be held alongside the exhibition.


A strong marketing and promotional programme has been created to target directly the desired market segments and stakeholder groups. This includes:
• Bold advertising in trade journals and daily press

• Eye catching promotional material including complimentary tickets, VIP invitations, flyers, posters and leaflets
• Radio support and exposure from related news and business channels
• Features and editorials, exhibition previews, and general publicity
• Outdoor media
• Electronic media
• Media relations


Call, fax or email Specialised Exhibitions:
The Exhibition Manager – Interbuild Specialised Exhibitions (Pty) Ltd

E-mail: roz@specialised.com


Specialised Exhibitions, in conjunction with Protea Hotels and Spurwing Tourism, offers visitors to South Africa a wide range of travel services catering for your accommodation and transport needs.

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Exhibitor Comments

Bob Larson Industries, Brenton Salverson, Marketing
“Our company definitely benefited from exhibiting at the show and our new products were viewed by many visitors… this was the ultimate aim of the company. It also generated new sales leads which have led to sales. The greatest strength of the show was industry awareness.”

International Tap Distributors, Terry Rendel, Managing Director
“The exposure our company got was great and we will definitely exhibit again. In addition to the exposure, we measured its success by the new sales leads that were generated which led to successful sales and we will definitely exhibit again.”

GMC Airconditioning, Sheryl de Wit
“We are a small company but found that exhibiting was definitely beneficial for us and a good marketing decision. Although not generating sales for themselves, as they are wholesalers, the awareness generated sales for their clients and they will participate again.”

Michael Fellendorf, Rothenberger Tools
“Rothenberger Tools has been exhibiting at Interbuild since 2001 … the show is an excellent marketing tool and we generate a lot of leads from the show. By following up on these leads which we do very successfully, these leads are converted into sales. The advertising and publicity of the show was very good this year and I can see that the show is growing. So much so in fact that I have already signed up for 2006 and tripled my floor size.”

Master Builders South Africa (MBSA), Jeannie Terblanche
“In the past we have always worked in conjunction with Specialised Exhibitions on a competition for Interbuild. This year we hosted a stand to create awareness for our name change from BIFSA to Master Builders South Africa (MBSA). The timing of the show was perfect and it worked very well for us in creating awareness. A number of company sponsors of our events were also there and this provided invaluable to us as we were able to meet them one-on-one. We will participate again.”

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Exhibition Profiles

Recent survey findings from industry market research proved conclusively that The Star Interbuild Africa is the leading building services and construction trade exhibition in Africa.As a further endorsement, the exhibition enjoys the support and sponsorship of The Star whose management team understands the importance of this sector of industry and its impact on the SA economy. The popular and highly circulated newspaper will continue to communicate a strong message to both industry players and the public through its readership.

Within the section parameters of Interbuild Africa, consumer education and awareness will be promoted by exhibitors who are suppliers of products and services relating to the residential market (including renovations), such as interiors and finishes (kitchens, lighting, paints and wallpaper, air-conditioning, shower doors, and appliances), computer software, civil engineering, and structural products such as bricks, tiles, concrete, flooring, windows, doors, roofing, timber, steel, aluminium, ironmongery and fencing.


The exhibitor profile covers a broad spectrum of products and services:

• Plant Hire, Equipment and Scaffolding • Affordable Housing Products • Civil Engineering Equipment • Structural Products (reinforcing, bricks, tiles, cement, concrete, flooring, windows, doors, roofing, cladding, timber, steel, aluminium and insulation) • Interior and Finishing (bathrooms, kitchens and accessories, granite and marble, plumbing and sanitary, doors, windows, glass, blinds, paint, fixings and fastenings, lighting, electrical fittings and interior fittings) • Landscaping • Paving • Computer Software • Security Management


Quality high profile decision makers in all areas of building and construction attend this exhibition, such as:

• Managing Directors • Architects • Buyers • Building Contractors and Sub-Contractors • Building Inspectors • Builders’ Merchants • Building Supervisors • Civil Engineers

• Consulting Engineers • Contractors • Draftsmen • Electrical Engineers • Fire/Security Accountants • Foreman and Artisans • Government Officials • Interior Designers • Land Surveyors • Landscape Architects and Designers • National Government Organisations (NGO’s) • Painters • Plumbers • Property Developers • Quantity Surveyors • Specifiers • Town Planners


The Star Interbuild Africa enjoys the active support and recognition of the most highly respected associations in the industry:

• Association of South African Quantity Surveyors • Black Architects Association • Master Builders South Africa • Construction Industries Confederation • South African Institute for Architects • Structural Wall Pipe Association of Southern Africa • The Institute of Quarrying • Building Training Centre


Woodpro Africa has built its reputation as being the definitive technology showcase for the latest developments and trends for a broad cross-section of the woodworking industry including timber processing, woodworking machinery, complementary equipment, finishes and fittings, and furniture manufacturing supplies – with a focus on services, equipment and machinery from forestry to the finished product.Woodpro Africa is the only comprehensive wood processing exhibition in the whole of Africa.

The show provides a perfect platform for people in business to capitalise on the potential in this strong industry and to showcase latest technologies, products and services.


The exhibitor profile encompasses manufacturers, suppliers and distributors serving the whole woodworking industry:

  • Woodworking Machinery
  • Timber Processing
  • Complementary Equipment
  • Finishes and Fittings

The visitor profile has been carefully defined and targeted to attract quality decision makers including top level management executives, owners of businesses, specifiers, production and marketing personnel from:

• Consulting Engineers • Contractors • Draftsmen • Electrical Engineers • Fire/Security Accountants • Foreman and Artisans • Government Officials • Interior Designers • Land Surveyors • Landscape Architects and Designers • National Government Organisations (NGO’s) • Painters • Plumbers • Property Developers • Quantity Surveyors • Specifiers • Town Planners

  • Furniture Manufacturers
  • Wooden Door and Frame Industry
  • Carpenters
  • Cabinet Makers
  • Timber Construction
  • Construction
  • Shop Fitting
  • Government Organisations

The visitor profile includes delegates from overseas and from throughout South Africa and sub-Saharan Africa.


Plumbdrain Africa incorporates every aspect of plumbing, drainage, sanitation, sanitaryware, sewerage and pipeworks – from both a civil and a domestic discipline – and forms an integral part of the overall exhibition. Its co-location with The Star Interbuild Africa positions it within the larger industry, whilst clearly retaining its own identity.The exhibition will not only showcase new products and services, but will also focus on the technology, engineering and educational aspects of plumbing and drainage.

A section of the exhibition will showcase a wide spectrum of building services, including:

  • Sanitary drainage systems
  • Sanitary disposal systems such as septic tanks, French drains and conservancy tanks
  • Laboratory, kitchen and industrial drainage systems
  • Rainwater drainage systems including Pluvia systems
  • Subsoil drainage systems
Water supply
• Hot and cold water supply systems
• Water treatment systems
• Special supply systems for laboratories, kitchens and industries
• Irrigation systemsSpecialist hot water systems
• Constant temperature systems to bring
down peak electricity consumption
• Maximum demand control systems for effective power utilisation
• Heat pump systems for overall power saving
• Heat-exchanger systems for use in conjunction with steam and chiller systems
• Alternative heating systems including solar heating

Pump systems
• Domestic systems
• Sewage pump stations
• Fire pump systems

Specialised systems
• Steam generation and distribution systems

• Gas distribution systems
• Compressed air generation and distribution systems
• Heating, ventilation and air conditioning systemsPlumbdrain Africa enjoys the support of all the major bodies serving this sector, namely:

• Institute of Plumbing SA (IOPSA)
• Institute of Building and Drainage Control SA (IBDCSA)
• Plumbing and Sanitaryware Manufacturers Association (PLASMA)
• Structured Wall Pipe Association of Southern Africa
• European Brass and Sanitaryware Manufacturers Imports Association


Aircon-Vent Africa was launched in 2004 as a co-locating show to The Star Interbuild Africa and is firmly in place for 2006.This exhibition sector highlights the engineering aspect of comfort as well as cooling and the environment, with a focus on the technology, engineering and educational aspects of the industry. It embraces individual units through to central installations – for the homeowner, commercial and industrial.


The successful utilisation and economic viability of a building is dependent on the effectiveness and design of the building’s services. This is especially true today since buildings are becoming even more complex, requiring even more sophisticated services.Across these shows visitors will view:
• Plumbing
• Drainage and Sanitation
• Sanitaryware
• Tools and Tooling
• Doors, Roofing and Cladding
• Insulation
• Kitchen and Bathroom Fittings
• LP Gas & Appliances
• Air-conditioning
• Electrical
• Plant Hire and Equipment
• Civil Engineering Equipment

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The Star Interbuild Africa – together with Plumbdrain Africa, Aircon-Vent Africa and Woodpro Africa – is the largest building and construction exhibition in Africa covering industrial, commercial and residential sectors.The “one-stop” environment that was launched in 2004 proved popular with both exhibitors and visitors alike – drawing over 6,300 visitors through its doors and over 170 local and international exhibitors.

The face of the exhibition has changed from previous years and has become more customer-centric in its approach. The focus is on providing depth to the overall show and this has been brought about with the co-locating shows being hosted at The Star Interbuild Africa.

Running co-locating shows has proved highly successful overseas with visitors embracing the ‘one-stop’ environment with all sectors of the industry showcasing the

latest developments, technology, trends, products and services.Plumbdrain Africa 2004 attained the highest exhibitor sales than any previous show and showcased every aspect of civil and domestic plumbing, drainage, sanitation sanitary ware, sewerage and pipe works.

Aircon-Vent Africa was a new innovation in 2004 and covered the engineering aspect of air conditioning and ventilation as well as cooling and the environment, focussing on technology, engineering and educational aspects of the industry, covering individual units through to central installations for the homeowner, commercial and industrial.

Woodpro Africa is recognised as the definitive technology showcase for the latest developments and trends in the woodworking, processing and furniture manufacturing industries covering timber processing, woodworking machinery, complementary

equipment, finishes and fittings, and furniture manufacturing supplies.The Star Interbuild Africa attracts major decision makers and foreign investors from throughout South Africa and other African countries, and enjoys a strong delegation of international visitors. The exhibition historically provides a platform for buying and specifying, and also for developing and stimulating growth opportunities for business in South Africa and the sub- Saharan African region.

The Star Interbuild Africa offers visitors the perfect opportunity to compare exhibitor offerings, plan future capital equipment purchases, and view all the latest technology and industry trends.

Exhibiting at The Star Interbuild Africa makes good financial sense. It is the most cost effective way to reach the greatest number of decision makers in your specific target market in the shortest space of time.

  • RESEARCH indicates that only ONE call is needed to close a qualified exhibition lead compared to FOUR calls to close a typical business sale
  • STUDIES show that approx. 67% of visitors to your stand are likely to be NEW PROSPECTS, 79% have buying influence and 49% are PLANNING TO BUY in the near future
  • 48% of EXHIBITION LEADS do not require a sales call to CLOSE the deal

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