A combination of the words Search Engine Optimization (SEO) and public relations (PR). It is a combination of writing press releases and other marketing papers for search engine optimization purposes to generate leads as well as traffic to a Web site. In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.
An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a business or startup will hire a service provider to improve its organic Google search result listings.
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine.The SEO service Johannesburg providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support
Video SEO is used to describe optimizing video content for search engine traffic. The goal when working with video SEO is to have your video content appear in video search engines as well as in the organic search results for major search engines-with traffic being directed to yoursite and not to your video hosting provider.